Suppress Wildfire Areas With Caution
The wildfires have slowed down in Southern California, but do you want to mail catalogs there? One list firm tells us no, while another says it’s up to the mailer to decide.
Marketing
Hotel Chocolat Taps U.S. Market
With 23 stores in the U.K., a catalog, online business, and a Tasting Club, Hotel Chocolat still had a hankering for expansion.
Robust Third Quarter for PC Connection
Third-quarter sales for Merrimack, NH-based PC Connection rose nearly 10%, to $456.5 million, compared to $415.2 million for the same period last year.
Country Walkers Covering More Ground
If you’re feeling the need to take a hike, Country Walkers has added to its already hefty list of trips. In its 2008 catalog mailed Sept. 4, the marketer of walking vacations introduced 13 new itineraries spanning four continents.
MSC Reports Industrial-Strength Fourth Quarter
Maintenance repair and operations (MRO) supplier MSC Industrial Direct turned in a stellar fourth quarter. For the three months ended Sept. 1, the Melville, NY-based merchant of maintenance, repair, and operations supplies recorded net sales of $450.5 million, a 16.7% increase over $385.9 million for the same period last year. Its net income soared nearly 39%, to $47.4 million from $34.1 million last year.
Neiman Marcus’ Retail Cusp Concept
How does a high-end department store retailer go after younger, more fashion-forward customers? If you’re Neiman Marcus, you start opening Cusp stores–trendy, stylish boutiques designed to appeal to women age 21 to 45.
Fancy Flours Makes Foray into Catalogs
Looking to see its sales rise, cake and cookie decorating supplies Web merchant Fancy Flours has launched a print catalog. The book mailed to 50,000 customers and prospects over two drops, says Fancy Flours president/founder Nancy Quist. She plans to distribute two catalogs a year, one in the fall and one in the spring.
New Products
New product offerings from Edith Roman, Decision Intelligence, and StrongMail Systems.
Remails vs. E-mails: Which Is Best During Holiday Season
When in the holiday season is it too late to remail catalogs to you house files or prospects? It depends on what you sell.
Determining Your Areas of Growth
All mailers must constantly looking to identify the best way to grow revenues. It seems like it should be pretty easy to do. But in the present multichannel environment, how do you fuel that growth or determine where to invest scarce resources to expand market share in a cost effective manner?