Live From NEMOA: Experience This
Portland, ME–Ever thought about repurposing last year’s photography in a time crunch, or reducing your catalog
Marketing
Bombay Co. Files Chapter 11
(Direct Newsline) The Bombay Co., Inc. and five affiliated companies have filed for reorganization under Chapter 11 of the U.S. Bankruptcy Code.
Live From NEMOA: Experience This
Portland, ME–Ever thought about repurposing last year’s photography in a time crunch, or reducing your catalog
Co-ops Crippling Catalog List Business
How are catalog list owners like the U.S. Postal Service? Both keep raising costs to make up for business shortfalls.
The Evolution of Cooperative Database Prospecting
First it was sequential marketing, now we use modeling techniques. What’s next in the evolution of co-op database prospecting? Click here for more.
Benefits of Calculating Revenue per Customer
Revenue per customer is always a valuable metric, but it can be particularly helpful when creating a mail plan for
Everything You Always Wanted to Know About Suppression Files
You don’t always know why your customers want you to stop mailing them. And even if the customer tells you, it may not be on file. Or maybe a data entry error made you think the customer doesn’t want your message. Click here to find out why you therefore should not run “Do Not Mail” names through NCOA.
Lands’ End Finds a Fit In Sears Stores
Sears Holdings Corp. has taken a lot of heat during the past five years for the way it
Pets United Goes After a Whole New Animal
Pets United is setting its sights on sites outside the pet industry and getting into categories from gardening and solar power to farming and biking.