10 Essential Disciplines of Branding
Branding is the hottest buzzword in business today. Everybody wants a great brand. And in today
Marketing
The Dynamic Capabilities of an Automated Material Handling System
A dynamic material handling system – one that keeps things moving at a constant pace and can quickly change to meet your current demands – can help you succeed.
Should You Cut Circulation or Printing Paper and Postage?
With the massive postage increase that took affect this past May, catalogers must decide where to cut their budgets to preserve profitability. Most catalogers contemplate cutting circulation, printing, paper, and postage. Jim Coogan offers advice that can keep you from cutting circulation.
Three Steps to Optimize Your Cross-selling
Cross selling has been shown to generate incremental profit and improve long-term customer retention. But too often, database marketers struggle to reach the difficult goal of relevancy.
Quick Tip: Use Customer Data for Custom Landing Pages
Have you thought about using your house file to set up custom landing pages for your customers?
First-Quarter Revenue, Bottom Line Down for Red Envelope
Net revenue for San Francisco-based gifts cataloger Red Envelope (Nasdaq: REDE) decreased 9%, to $24.5 million in the first quarter ended July 1. That
Direct Sales Up 19% at J. Crew
Apparel cataloger/retailer J. Crew had plenty of good news to report from its second quarter ended Aug. 4. The New York-based company
Orchard Brands Buys Two More Books
In its quest to become the one-stop destination for consumers age 55+, Orchard Brands on Sept. 14 acquired gifts book Gold Violin and undergarments title WinterSilks. Terms of the transactions were not disclosed.
Sour Quarter, Tasty Year For Harry & David
Food gifts mailer Harry & David might have ended its fiscal 2007 on a down note, but results for the year made up for it.
Fourth-quarter net sales at Harry & David Holdings decreased 3.1%, to $62.9 million for the 13 weeks ended June 30. Officials for the Medford, OR-based merchant attributed the slight decrease to fewer catalog and Internet sales from the direct marketing segment, as well as the timing of the Easter holiday, which resulted in more third-quarter sales than fourth quarter.
Sharper Image Sales Slump, Will Close VA DC
Fiscal problems continued to shadow gifts and gadgets cataloger/retailer Sharper Image during the second quarter ended July 31.