Marketing

Orphan mail

| Tim Parry

It sounds like something out of Alice in Wonderland. Merchants, so desperate for relief on the postal front, now have to stop mailing some good customers

14 done deals in 2Q

| Jim Tierney

While the 14 transactions that took place during the second quarter was an improvement over the seven deals for the first quarter of 2007, that’s down from the period last year. For he second quarter of 2006, 19 industry deals were recorded.

Keep an eye on the experience

| Larry Becker

Smart marketers understand that long-term success depends on treating customers to a great experience, one that’s seamless across channels. What’s the best way to do that? This month we’ll look at why you need to go beyond order conversion when you track success, and how aligning your Web and print channels can improve the experience you offer your own customers.

Catalog mail slows to a crawl

| Tim Parry

June is generally a slow month for catalogers, but this year Catalog Tracker saw it as even slower than usual. Perhaps it’s a sign of tighter mailings as a result of the May postal increase, but the service of Direct Media had just 234 catalogs in its mailbox, down from 265 in June 2006, and from 281 in June 2005.

Everything old is new again

| MCM staff

As soon as I arrived in Washington for the eTail conference last month, I was ready to be hit with the latest and greatest online technologies and strategies. And while there was plenty of talk about e-mail strategies, live assistance techniques, and Flex vs. AJAX, the big buzz about the show seemed to be

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