A bumper crop of food catalog buyers
A hot trend in the food catalog category is offering prepared gourmet meals. But catalogers that sell traditional food gift items ranging from fruits and
Marketing
Tips for Testing Magazine Lists
Looking to test magazine subscriber lists? Jim Coogan of Catalog Marketing Economics has a tip: if you test the direct mail sold and direct-to-publisher selects, better results will come.
Making Sense of E-mail Bounces
In trying to sense of the inconsistent, sometimes misleading bounce data received from the ISPs, you should approach bounce management like you would any other database challenge.
You Can Mail Businesses on the Do-Not-Call List
Many businesses sign up for the Do-Not-Call list, which protects consumers from telemarketers. But business mailers can mail companies on the DNC list. Should you? Dun and Bradstreet’s Andrew Kapochunas thinks so
Exploring and Exploiting the Value of a Catalog Re-mail
Alexandra Singer of Lenser says even the smallest mailers should seriously consider the benefits of an additional drop. For most catalogers, recency is a huge predictor of propensity to buy.
Sporting Life Launching Website
To extend the Sporting Life brand beyond geographic limitations, the Toronto-based retailer of sporting goods, athletic wear, footwear, and fashion will this fall open an e-commerce site.
Brookstone Bouncing Back
Second-quarter net sales for gifts and gadgets cataloger/retailer Brookstone (Nasdaq: BKST), which mails the Hard-to-Find Tools, Gardener
Sales, Income Fizzle for Celebrate Express
For the fiscal year ended May 31, sales at Celebrate Express slipped 2%, to $85.2 million from $87.0 million. The Kirkland, WA-based party supplies cataloger reported net income of a mere $43,000, compared with $405,000 the previous fiscal year.
AeroGrow Sprouts a Catalog
Kitchen gardening systems marketer AeroGrow International has launched its first catalog. The 16-page book sells AeroGrow
Roaman’s ‘R’ Accessories
Plus-size women