Shop Yellow to Drop Co-op Catalog
Matt Jackson is betting that you have a copy of the Yellow Pages sitting next to your home phone
Marketing
CDW’s Second Quarter Tops $2 billion
Vernon Hills, IL-based computer reseller CDW (Nasdaq: CDWC) registered a solid second quarter.
Ballard Designs Opens First Store
To celebrate its silver anniversary, Ballard Designs is headed to the mall.
10 Common Mistakes That Hurt Lists
Speaking earlier this month at MeritDirect’s business mailer’s co-op, Singleton listed the following 10 common mistakes that potentially lead to ineffective promotions:
Optimizing Your Multichannel Media Mix
You’re not using your data effectively if it doesn
Libey: Maintain Normal to Increased Circulation Strategy
Futurist Don Libey sees signs of an economic slowdown in the second half, but he advises catalogers to maintain circulation habits.
Multilevel Matchbacks Should Be the New B-to-B Standard
Multichannel retailers operating in the business-to-business space are all too familiar with the inherent flaws of applying a simple name-and-address matching logic when conducting response matchbacks.
Bissig Out at Millard-Mokrynski
Dennis Bissig last week left list firm Millard-Mokrynski Group, less than a month after parent company infoUSA announced that it would merge Millard Group with Mokrynskidirect.
ABC Office Launches Catalog
After 27 years of selling its high-end office supplies through a showroom in Utah and 11 years on the Web, ABC Office has finally entered the world of catalogs.
Vacant Selects Could Produce Customers
A “vacant” address does not always mean no one is doing business there. Many factors come into play with the U.S. Postal Service’s vacant designation, so mailing to addresses on that list can be beneficial in business-to-business mailings.