Every single direct marketer should be testing a zip model, either for selection or suppression, to increase performance of their prospecting. Research done by Lenser showed that the 80/20 rule can run as high as 80/30 with the right zip model.
Let’s face it
You should have a different prospect catalog that is different from the one you send to your customers
White Plains, NY
White Plains, NY–When it comes to mailing to jails, love the prison, hate the prisoner.
June presented a mixed bag of results for most of the publicly traded companies tracked by MULTICHANNEL MERCHANT.
Private equity firm Sun Capital Partners yesterday acquired food gifts catalog Hickory Farms.
Eleven years after mailing its last catalog, Gander Mountain can get back into direct marketing again.
Pet supplies cataloger Doctors Foster and Smith is rolling into the retail channel in a big way: The company will begin selling its products in nearly 900 Target stores nationwide next week.