Sharper Image Sales Slide Continues
Fiscal problems continued to plague consumer electronics cataloger/retailer Sharper Image during the first quarter ended April 30.
Marketing
It’s Final: No Reprieve on Postal Rate Hike
Catalog mailers can kiss any dreams of a postal rake hike reprieve goodbye.
Home Depot Supply Sold
A trio of private equity firms–Bain Capital, The Carlyle Group, and Clayton, Dubilier & Rice–have snapped up Home Depot
In Praise of Postcard Prospecting
Catalogers naturally prefer to mail catalogs to prospects to give a potential customer a full scope of what it has to offer, and a sense of urgency to place an order.
But mailing post cards to prospects can be as effective, says Joy Gendusa
Use Logic to Define Your Trade Area
When talking about prospects, defining a trade area by radius just doesn
Making Sense of the New DPV Requirements
There’s been considerable confusion in the industry regarding the new U.S. Postal Service’s delivery point validation (DPV) requirement going into effect on Aug. 1.
Some mailers are under the impression that a piece that is not delivery point validated will not be delivered, and that is not the case at all.
Segment Co-op Database Names and Models
Most mailers could stand to segment their cooperative database selections to fine-tune prospecting. Here are two suggestions on how to do it.
MacKenzie-Childs Mulling a Sale
MacKenzie-Childs is about to go on the selling block once again.
Hanna Andersson Sold, Again
Apparel marketer Kellwood Co. yesterday announced it is acquiring Hanna Andersson Corp.
Thalheimer Goes Solo
Richard Thalheimer is back in business. Less than a year after he was replaced as chairman/CEO of The Sharper Image Corp., Thalheimer has unveiled an e-commerce Website, RichardSolo.com.