Marketing
Neiman Marcus Direct Up 8.7% In 3Q
At upscale apparel and decor mailer Neiman Marcus Direct, which includes the catalog and online operations for Neiman Marcus and Horchow and the Bergdorf Goodman Website, fiscal third-quarter sales rose 8.7%
Schein to swallow another
Another week, another Henry Schein acquisition. This week the medical, dental, and veterinary supplies merchant is setting its sights down under:
What Direct Merchants Can Learn From Direct Marketers
Being an active member of both multichannel retail and direct marketing communities, I
Five Questions to Ask When Testing Rentals
If you’re testing names, how do you know you selected the right list? At a session titled “Maneuvering Through the Merge/Purge for Best Response Rates” at the Annual Conference for Catalogers and Multichannel Merchants (ACCM) in Boston last month, Lane posed five questions mailers should ask of every list test.
Testing Suppression Files
Besides the
Find Your Geographic Sweet Spots and Dead Zones
Mailers have used zip tables for years to find hot areas to mail deeper and poor areas to avoid. You should consider optimizing your prospecting lists by geographic sweet spots to squeeze more profitable response from prospecting, while cutting out your catalog’s dead zones.
Casual Male Launches Catalog for Living Large
As consumers continue to grow taller and increasingly wider, there
May sales roundup
May was not a kind month to most of the publicly traded companies tracked by MULTICHANNEL MERCHANT.
Schein Sinks Teeth Into Dental Supplier Deal
Henry Schein has gobbled up another company. The Melville, NY-based medical, dental, and veterinary supplies merchant on June 4 announced an agreement to buy the full-service and special markets businesses of New York-based Becker-Parkin Dental Supply Co.