Top Five CRM Deployment Mistakes
As companies become more sophisticated about customer relationship management, we
Marketing
Co-op Databases Step Up Modeling
The co-operative databases have sharpened up their modeling with a new generation of models for catalogers. New modeling initiatives from the co-ops are capable of producing better response and bigger list universes for catalogers.
DMA to List Industry: Cover Yourselves
Responding to a recent article in the New York Times that accused list firm/data services provider infoUSA of questionable practices, the Direct Marketing Association issued a reminder to its members to follow DMA guidance regarding the use of marketing data.
Quick Tip: Test a Catalog Via Bouncebacks
We at Lenser recently had several clients begin the planning process for launching a second or third catalog title, seeking to extract ever more value out of their housefile and eager to present the market with an attractive new brand.
PRC Recommends Only Temporary Cut in Standard Flats Rates
The Postal Regulatory Commission (PRC) agreed on Friday that catalog mailers deserve a break
Sun Capital Swings for Edwin Watts
With an eye toward building a greater presence in the golf market, an affiliate company of private equity firm Sun Capital Partners acquired Edwin Watts Golf Shops on May 25.
Sales Drop at Bombay
First-quarter sales for decor cataloger/retailer The Bombay Co. decreased 12%,
Dell Expands Beyond Direct with Wal-Mart Deal
In a company memo last month, Dell founder/CEO Michael Dell referred to the company