Live from ACCM: “Power” Rangers Tell All
Boston–Monday’s Power Forum tackled several provocative topics, including how multichannel merchants can compete with the Wal-Marts and Targets of the world.
Marketing
Live from ACCM: Catalogers Clamor for Critiques
Boston–During Monday afternoon
Keynote Preview: The “Voice of the Customer” Speaks
Do you know what it
ACMA Sends Greco “Dear John” Letter
The finger-pointing has escalated between the American Catalog Mailers Association (ACMA) and the Direct Marketing Association. In a letter to DMA president/CEO John A Greco Jr., ACMA president Hamilton Davison took Greco to task for his comments last week
ACCM–by the Numbers
Perhaps the Annual Conference for Catalog & Multichannel Merchants is best measured by the number of attendees expected to walk the show floor this year. Show organizers anticipate more than 4,500 participants
The Changing Mailing Landscape: 2007 Postal Rate Case
There is a wealth of advanced data management/integration solutions mailers should be using to reduce or eliminate unproductive duplicates being mailed. For example, for every 1 million records mailed, if 1% duplicates are mailed, that is 10,000 duplicates, and if the advertising cost is $.50, that is $5,000 in wasted advertising.
Optimize Your Contact Strategy For Higher Response Rates
Contact strategy is a balancing act: Approach your customer multiple times in a short timeframe and you could either improve your results or experience list fatigue by contacting the same audience one too many times.
Q&A with DMA Chief John Greco
Last week MULTICHANNEL MERCHANT
New Kid in Town: the American Catalog Mailers Association
Born out of the frustration with skyrocketing postal rates, an advocacy group formed in April promises to fight in Washington for print catalogers.