Catalog Critique: A Mailer of Biblical Proportions
Creating the perfect catalog is the Holy Grail for mail order marketers. Even a merchant of scholarly books on Near East and biblical studies may need
Marketing
Financial Update: Bottom Line, a Mixed Fourth Quarter
For the 11 publicly traded business-to-consumer merchants tracked by Multichannel Merchant, fourth-quarter results were mixed. Sales rose for all but two of the companies. But five of the 11 suffered bottom-line erosion.
List and Data Strategies: Using Co-ops to Optimize Rented Lists
Not too long ago, the relationship between list firms and the cooperative list services was about as friendly as that of the Hatfields and the McCoys.
But as targeted mailings become ever more important in light of the U.S. Postal Service’s May 14 rate increase, more list firms are seeking to have their lists optimized by the co-ops.
A Gift from Me to You: Cross-Channel Gift Cards
Jenson USA, a multichannel merchant of mountain bikes, had its best year ever in 2006, and the trend is continuing. We’re up 40% over last year, says
Brave New Catalogers: Cross Catalog–the Write Stuff
Anybody with a penchant for fine pens knows A.T. Cross. What some writing enthusiasts may not know is that the 161-year-old brand has a catalog. The Lincoln,
Putting Kiosks to Work
Kiosks? Sure, we’ve all heard of them aren’t they those electronic stands that people use to look up books they’re too lazy to search the shelves for
PRC Denies Rate Implementation Delay, Grants CCM Late Notice of Intervention
The Postal Regulatory Commission (PRC) on Friday denied a request from the Coalition of Catalog Mailers (CCM) to delay implementation of the new rates for Standard Mail flats as new testimony was received.
Financial Reports: Redcats USA, Office Depot, PC Connection
First-quarter results for Redcats USA, Office Depot; third quarter’s the charm for PC Connection
Somber Times for Celebrate Express
To cut costs and slow the company
Identify Crossover Buyers in House File Segmentation
Are you automatically dropping off your older buyers, suppressing them from your mailings perhaps after 24 months of inactivity, perhaps after 36 months or longer?