Hanover Direct Completes Going Private Transaction
It’s official: Weehawken, NJ-based Hanover Direct is a privately held company has completed its going private transaction with Chelsey Direct
Marketing
Catalog Group Files for Standard Mail Rate Hike Delay
(Direct) The Coalition of Catalog Mailers (CCM) filed a motion with the Postal Regulatory Commission (PRC) on Thursday to delay implementation of the new Standard Mail flat rates.
March Sales Roundup
March presented a mix bag of direct sales results for the publicly traded companies tracked by MULTICHANNEL MERCHANT. The
SkyMall Launches In-Home Catalog
SkyMall, the co-op catalog distributed via airplane seat pockets, will mail its first in-home catalog next week to about 500,000 homes
Revival Animal Health Buys Great Companions
Pet supplies cataloger Revival Animal Health is expanding its presence in the bird market. It acquired Great Companions
New Life Launches Lotus Touch Spin-off
New Life Systems has launched a spin-off catalog selling its Lotus Touch line of nut-oil-free salon products.
Four Ways to Use Behavioral Data in E-mail to Reach Your Marketing Goals
Behavioral data are just what they seem
The Advantages of Insert Media in Today’s Market
With the upcoming postal increase, more and more mailers are looking to insert media for cost effective customer acquisition programs. These vehicles go well beyond the typical package inserts and blow-ins to include shared mail, FSIs, and catalog insertion programs. To compete with the increasingly competitive market of not only catalogers but e-tailers and retailers, mailers are realizing that they need to incorporate this medium into their circulation plans.
Quick Tip: Advanced House File Segmentation
As Internet sales become a larger part of total sales and as more Web pure-plays enter into the catalog business, it becomes increasingly important to understand the differences between buyers across these channels.
Advanced Thinking on Matchbacks
The myriad offer and order channels used today present multichannel marketers with a growing problem: How to effectively allocate marketing budgets to the promotions and channels that drive demand.