2007 MCM Awards Finalists
After weeks of scrutinizing, evaluating, and voting, the judges have selected the finalists in Multichannel Merchant’s MCM Awards. The judges named 60
Marketing
Catalog Copy: Is Friendly Rhetoric the Right Move?
Repeating a mantra every one of us should be reciting like an every day: We’re deep in the Internet Era, and whether we have become slaves, admirers,
The Future of Flats
True or false: The U.S. Postal Service’s proposed rate changes, scheduled to take effect May 14, will change the way catalogers prepare, sort, and drop
Resource Guide: Business Intelligence Solutions
To gain a better understanding of the true performance of their sales and operations, more merchants are implementing business intelligence (BI) solutions.
Get Smart: Three Steps to Intelligent Keyword Bidding
A bit of number crunching speaks volumes about the quandary many search engine marketers find themselves in. According to the Search Engine Marketing
Coldwater, Orvis Name New Presidents
Cataloger/retailers Coldwater Creek and the Orvis Co. have both promoted insiders to the position of president
Report: NBTY for Sale
Manufacturer/marketer NBTY, the parent company of the Puritan’s Pride nutritional supplements catalog, has hired Bear, Stearns & Co. and Bank of America Corp. to advise it on a possible sale, according to reports.
Call Evaluations Help Lillian Vernon Get its Upsell Program Down Pat
For several years contact center agents at cataloger Lillian Vernon spent a portion of every phone call offering promotions or upsells to customers. Some of these offers were for Lillian Vernon products or services, but periodically Lillian Vernon partnered with a third party and offered that company