Marketing
Former Crosstown Traders President to Helm Sharper Image
Steven Lightman, who left his post as president of Crosstown Traders in January, has been named president/CEO of Sharper Image Corp.,
Tiffany’s Quarterly, Yearly Sales Increase
Upscale jeweler Tiffany & Co. grew its direct marketing sales 10% for the fourth quarter and 11% for the year ended Jan. 31.
Search Gets Social
(Searchline) Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking.
Live from NEMOA: Using Multichannel Forensics to Analyze Your Customer Database
Kevin Hillstrom, president of Seattle-based consultancy Mine That Data said he uses a process called multichannel forensics to make better sense of how customers interact with products, brands, and channels. There are two components of the analytical study that the marketer must understand; annual repurchase rates and migration patterns.
Live from NEMOA: Examine Your Contact Strategies
Cambridge, MA
Reviewing Best Practices to Cope with the Rate Hike
At the New England Mail Order Association (NEMOA) spring conference last week in Cambridge, MA, the biggest out-of-session discussion was how to mitigate the effect of the U.S. Postal Service’s upcoming rate increase.
Can You Trust Your Test Results?
Direct marketing is all about the numbers. Whether it is response rate, lifetime value, square-inch analysis, or any other metric you can dream of calculating, we all rely on measurability to give our businesses the advantage they need to succeed.