Grainger Unveils Plumbing Supplies Catalog

| Mark Del Franco

Continuing its push to delve more deeply into its product lines, Lake Forest, IL-based maintenance, repair, and operations (MRO) marketer W.W. Grainger introduced a 318-page catalog devoted to plumbing products and supplies in March.

Wilhelm: Compliance Will Fend Off Regulation

| Tim Parry

It’s the same message the Direct Marketing Association has often delivered to its List and Database Council membership, but one Markus Wilhelm says bears repeating.
If mailers do not comply with the DMA’s mailing guidelines, the industry will face further regulation.

Amazon Thinking Outside The Box With Inserts

| Tim Parry

Amazon.com says it is thinking outside the box, both figuratively and literally, when it comes to insert media.
The Seattle-based online behemoth said it has added insert opportunities such as on-the-box advertising as an option for marketers willing to ride along with Amazon, which ships about 80 million packages a year in the U.S.