Financial Reports: Coldwater Creek, Urban Outfitters, Neiman Marcus, and More
Fourth-quarter direct sales at Sandpoint, ID-based women
Marketing
Financial Reports: Talbots, Chico’s
For multibrand apparel cataloger/retailers Talbots and Chico’s, year-over-year sales increases weren’t enough to prevent a slide in income
Developing a Basic Loyalty Strategy
Because customer loyalty tends to lead to retention and advocacy, it
PetSmart Exiting Equine Biz
Pet products merchant PetSmart is exploring strategic opportunities for its State Line Tack direct business.
Show Me The Data: Put A Freshness Date On Your File
Data never dies; customer records and angry blogs alike will exist on some medium somewhere for a long time. But customer data does age beyond usefulness very quickly. I was involved in an attempt to recover a form of intellectual property recently, a defunct business
New Products and Partnerships
Integrated Direct Marketing (IDM), a Reston, VA-based data analytic provider, and Chicago-based direct marketing consultancy Wheaton Group announced a partnership to offer data mining services to IDM clients.
Can Joining a Co-op Database Actually Hurt Response and Loyalty?
We recently set out to quantify the impact on one of our client
Four Ways to Grow Your E-mail List: Get Offline Customers to Go Online
How much does it cost to acquire a new customer? Whether it’s $5 or $500, expanding your relationship with an existing customer is always more profitable than acquiring a new one (although maybe not as exciting as running a sexy TV campaign or whatever you do to attract business).
Postal Rate Crisis: What You Need to Do
Industry associations are urging their members to fax the U.S. Postal Service
Home Depot Direct No Longer Separate Division
Home Depot has reorganized several units, leading to layoffs and the consumer direct division being absorbed into the merchandising group