Five Steps to an Optimized Customer Experience—and a Stronger Brand
Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel. Each of these contacts or touchpoints molds the customer
Marketing
5 Steps to Ensure List Income Success for 2007
List income projections are in place and your list sales vendor has their marching orders, but how prepared are they to achieve your goals? In this competitive marketplace, strategic planning is essential to meet and exceed your revenue goals. List owners and managers are partnering for success by developing strategies and processes that minimize risk, maximize opportunities, and limit the surprises at the end of the year.
Unlocking the Secrets of Co-Reg
. Media technology companies reinvented co-reg. What was a pretty informal way for like companies to partner with each other became a huge and mostly misunderstood channel for acquiring massive quantities of leads.
How to Better Segment by Recency
Want to know a better way to segment by recency that makes your life easier? Most circulation professionals know how important segmenting by recency is, but in our estimation, most are not executing this segmentation in the best way possible.
Four Ways to Improve Marketing ROI Through E-mail
Have you made your New Year
Eddie Bauer Acquisition Voted Down
Cataloger/retailer Eddie Bauer isn
January Sales Roundup
January brought a mixed bag of financial results for the publicly traded companies tracked by MULTICHANNEL MERCHANT.
New Chairman, Initiatives for J.C. Whitney Parent
Automotive Specialty Accessories and Parts (ASAP), the parent company of catalogers J.C. Whitney & Co. and Stylin
A Dearth of Search Among Big-Box Retailers
(Searchline) If you’re a small or midsize e-commerce site trying to compete with large retailers, take heart: As long as you manage an active search marketing campaign that takes in both pay-per-click ads and organic optimization,
Venus Swimwear to Expand Retail Efforts
Golden Gate Capital is wasting little time in its plans to expand recently acquired cataloger Venus Swimwear.