The 10-Year Customer
Lifetime value-based decision making has captured the spotlight recently with the launch of uTango, which promises up to $1 million to couples who meet spending targets over the long term.
Marketing
3PL Providers: Beyond Drop-Shipping
As businesses develop, management teams must continually implement new strategies and ideas to help manage this growth. In many instances this involves the outsourcing of the shipping and fulfillment departments to third-party logistics (3PL) provider. These providers typically offer a set of services that cater to the needs of midsize and large companies that require multiple packaging, shipping, and storage solutions.
Five Proven Ways to Waste Money with Pay-Per-Click Advertising
For small and midsize companies in particular
Paper Manufacturers Abitibi, Bowater to Merge
In a deal that will create the third largest public paper and forest products company in North America, Montreal-based Abitibi Consolidated and Greenville, SC-based Bowater today agreed to combine companies
Evaluating Web-Generated Names
Traditional catalog-oriented direct marketers have always been suspect of customers acquired via the Internet.
Circulation Tools to Manage the Flood of Web Buyers
Catalogers are getting a flood of Web buyers and the percentage of orders placed on the web continues to steadily increase. What new challenges are posed to catalog circulation managers by these Web orders?
When Should You Mail To Institutions?
Timing is a critical element in business-to-institution (b-to-i) campaigns. In fact, it is so important that choosing when to mail will directly affect how successful you will be.
PC Connection Ends 2006 on a High Note
Annual net income at Merrimack, NH-based PC Connection more than tripled, to $13.8 million for the year ended Dec. 31, 2006.
Study: Women Prefer Direct Mail to E-mail Ads
Direct mail is read by 32% more women ages 25-44 than e-mail advertising, according to the Customer Focus 2007 Direct Mail study conducted by Baltimore-based marketing services provider Vertis Communications