Big Reorg for BabyUniverse
BabyUniverse, a Jupiter, FL-based Internet content, commerce, and new media company for the pregnancy, baby, and toddler market, recently announced several changes to its organizational structure.
Marketing
Mikasa Learns a Lesson in Search Etiquette
(Searchline) Do you know the difference between a tureen and a terrine? Or between a casserole and a cassoulet?
Multichannel Campaigns: Executing On Your Data
In our five-step data optimization process, we
Gift Recipients and Ship-tos Provide January Sales Opportunity
The holiday season is here and holiday orders are starting to flow in. Gift orders will continue to increase over the next three or four weeks as we approach the shipping cutoff for Christmas. It is important to make sure ship-tos and gift recipients are tracked and added to the marketing plan for January/February to leverage the potential new customer.
Business As Usual For Rubin Response Services
A week after list firm Rubin Response Services was purchased by Omaha-based conglomerate infoUSA and folded into its Walter Karl subsidiary, it was business as usual for the newly-purchased firm.
Applying New Marketing Fundamentals in the Internet Era
Achieving results is the core mandate of any business-to-business marketing strategy. Your goals are nothing less than gaining maximum, efficient exposure among your target audience, generating as many qualified leads as possible, and turning those leads into customers.
The 10 Days of Christmas: Maximizing Holiday Sales Dec. 15-25
By now, the holidays are in full swing, and so are seasonal sales on your Web site. But this is no time to sit back and watch the revenues accumulate. With the holidays representing 20 percent of annual online sales, it’s crucial to capitalize on every opportunity to maximize conversions and revenues.
Financial Reports: Aramark, Talbots, Charming Shoppes, and More
Aramark’s direct division ended the fiscal year in the red, while J. Jill dragged on Talbots’ bottom line during the third quarter.
Postal Reform Unlikely to Come Up for November Vote
For those holding out hope that Congress will past postal reform legislation during its lame-duck session will have to wait a little longer, as the prospect of the bill coming to a vote this week is unlikely
Dick’s Sporting Goods to Buy Golf Galaxy
Pittsburgh-based Dick