Survey: Inaccurate Data Lead to Mail Waste

| MCM staff

The average business could be wasting more than $180,000 a year by sending out direct mail that is not relevant or does not reach the intended recipient due to inaccurate data, according to research commissioned by QAS, a Boston-based address management solutions provider.

New Products

| MCM staff

Lanham, MD-based Pitney Bowes Group 1 Software has launched Customer Data Quality Platform, designed to help businesses and government agencies better manage their customer data.

Abacus Indicator

| MCM staff

According to the Abacus 2006 B-to-B Industry Insights Report, small businesses continued to be the largest market sector for business direct marketers, accounting for 81% of 2005 b-to-b direct revenue

Two More Sharper Image Execs Out

| MCM staff

On Nov. 9, a little more than a month after founder Richard Thalheimer was forced out at Sharper Image Corp., president/chief operating officer Tracy Wan and executive vice president/chief financial officer Jeff Forgan resigned