Live from the Lenser Client Summit: Why We Loved The ‘80s
San Rafael, CA
Marketing
Our Favorite Things: Easing the Fear of Fruitcake
Fruitcake is not and has never been one of our favorite things. But we have to give The Swiss Colony credit for at least trying to make the dubious delicacy palatable by combining it with chocolate.
Maximizing Profitability: How Frequently Should You Mail Your Buyer File?
Mailers often struggle with calculating how frequently they can profitably mail their buyer file and what frequency optimizes profitability. The following calculation is based on comparing two mailing frequencies.
New Product Roundup
New Products in marketing software and services
Drive Traffic to Your Brand, Not a Channel
According to some industry estimates, in three years, nearly half of all catalog sales will be made using your website. This isn
Abacus Indicator: B-to-B Web Sales Up
Business buyers are embracing the Web, according to a survey by Abacus. The company’s 2006 Business-to-Business Industry Insights Report found that 40% of b-to-b sales occurred via the Web in 2005, up from 34.5% in 2004, a 16% increase year over year.
Holiday Trends In The Cards
‘Tis the season for promoting good will toward others. That’s why companies use the holidays to connect with customers, prospects, and employees, typically through greeting cards. But you have to … Continue Reading →
A Taste of Holiday Promotions
Holiday promotions this year are expected to shift from price-based offers to relationship marketing initiatives, according to a report released in August by Portland, OR-based online solutions provider WebTrends.
Get Ready to Spend Big on Holiday Search
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