Going mobile
What marketing medium is smaller and more portable than a catalog yet nearly as sophisticated as a PC? A browser-equipped cell phone. As Americans have
Marketing
Coping with change
The more things change, the more they remain the same, as the saying goes. And that’s what most employees expect of corporate change initiatives. Employees
A look at Integrated Retail Systems
As a major component of the multichannel world, retail operations are a prime candidate for integration with the direct (contact center and e-commerce)
The Ella Starr catalog is born
New York-based apparel manufacturer Mink Marketing has launched Ella Starr, its first catalog and e-commerce site, targeting African-American and Hispanic
Movers & shakers
Charming Shoppes, a multi-channel apparel merchant based in Bensalem, PA, has promoted Edwin Neumann to senior vice president/chief financial officer,
Conducting a Multichannel Creative Critique
When was the last time you critiqued your print catalog or considered the creative presentation of your Website? More important, do you typically consider
Enough blame for everyone
If only the U.S. Postal Service could use some of the marketing industry’s top talent to promote its pending rate case: Now with more sortation levels!
Mailers Council seeks standard implementation period
The Mailers Council, an Arlington, VA-based coalition of mailers and mailing associations, in late August released a research paper detailing the benefits
Only Natural Pet Store revamps e-newsletter
It’s the Year of the Dog in the Chinese calendar, and Boulder, CO-based Only Natural Pet Store, which sells a number of products for dogs, decided this
Shiny New Penney
Five years ago J.C. Penney was a stodgy, tired department store chain that also had a Website and mailed a general merchandise big book catalog. Fast-forward