Home, sweet home catalogs
As the size of the average American home has been creeping upward over the years, so has the size of the 12-month active universe for the home catalogs
Marketing
Winterthur puts gifts book on hold
Due to a steady decline in sales, the Winterthur Museum has suspended its gifts catalog indefinitely. The Winterthur, DE-based organization, which is
back word
Pluto’s plummet inspires Discovery poll The news that Pluto had been demoted from planet to mere dwarf planet by the International Astronomical Union
Building a targeted e-mail list
Growing an e-mail database isn’t a simple task for multichannel merchants. In fact, in its annual e-mail list growth survey, Atlanta-based e-mail services
Q&A: Christian Feuer on acquisitions
As mergers and acquisitions continue to dominate the headlines, the movers and shakers involved often talk about those value-add benefits that can cut
Golden Gate gobbles another
San Francisco-based private equity firm Golden Gate Capital Corp. is wasting no time in its quest to build a billion-dollar family of apparel companies.
Paper prices holding for now
With the fall mailing season under way, paper prices appear to be holding steady a relief for catalogers after a series of increases earlier this year.
Play nice
At some business-to-business catalogs, if you were to ask a salesperson what he or she thinks of the marketing folks, you might hear that the marketing
Big on promos, low on volume
Forget the lazy days of summer. Consumer catalogers in July were hard at work trying to entice shoppers by ramping up their promotions, judging by the
Bassett Furniture cozies up to cataloging
Bassett Furniture may have been founded in 1902, but that doesn’t mean the Greensboro, NC-based manufacturer/retailer isn’t willing to try something new.