LISTINGS
New lists Peachtree Business Products Mailing separate catalogs for property managers, parking professionals, and funeral directors, Peachtree Business
Marketing
Entertaining a redo
Selling fine linens and tableware, Gracious Style aims to help consumers entertain with elegance and flair. The Los Angeles-based merchant graciously
Ay Carrumba! Eleventh-Hour Debate Over Parcel Rates Could Kill Postal Reform
As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform, according to Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association in Washington.
Lake Champlain Chocolates Moving to Greener Pastures
Lake Champlain Chocolates in October is moving its packaging, warehousing, and shipping divisions into a building down the street from its Burlington, VT, headquarters. Not only is the new 47,000 sq. ft.- location more than double the size of its old distribution center, it’s also a whole lot greener.
Thalheimer Out as Sharper Image CEO
Following 18 months of shrinking sales and profits, Sharper Image Corp. founder Richard Thalheimer, the merchandising visionary who made high-end gadgetry accessible to the masses, was replaced as chairman/CEO
Eleventh-Hour Debate Over Parcel Rates Could Kill Postal Reform
As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform,
Making Catalog Requests Your Most Profitable Prospecting Method
Using two-step catalog requests for customer prospecting is a long-established strategy. But the model is changing rapidly with the influx of Web catalog requests.
Custom Prospect Database Solutions: Business Process Changes
How consumer prospect databases require us to change how we think about and execute
o list rental agreements
o the list use approval process
o strategic analyses
o what we learn from the strategic analyses.
Insert Media: Potentially Rewarding but “Not for the Faint of Heart”
Are insert media for everyone? Executives from Littleton Coin Co. told attendees of a DMA Insert Media Council luncheon in New York last week that prospecting via insert media can lead to blood, sweat, and tears, but if done correctly, it can also lead to larger house files.
Model E-mail Lists
Multichannel marketing is helping catalogers and direct marketers augment their house files. But quantity is not better than quality, direct marketers have learned, when mailing to their in-house lists. And the same goes for e-mail lists, especially when consumers can sign up to be on your lists just because they are interested in an offer that doesn’t necessarily target them.