Go for Role, Not Title
By focusing on titles, marketers have been targeting the wrong people: Role or function is the best indicator of response, and title is not the best indicator of function.
Marketing
Avoiding Mistakes in a Multichannel Environment
Think about how much of your business is dedicated to correcting errors. If a customer calls to order a baseball glove and the order arrives on time without any problems, how many of your employees
Office Depot Makes Eastern European Acquisition
Delray Beach, FL-based office supplies merchant Office Depot (NYSE:ODP), announced on Aug. 31 that it has acquired Papirius, a business-to-business supplier of office products and services in Eastern Europe.
Smooth Landings
Landing page optimization is very much in vogue these days. If there were a Billboard chart for hot acronyms, would clearly be rising with a bullet, heading
Buyout for Aramark
Aramark Corp., the food services and facilities management firm that also owns a $425 million-plus direct division, has agreed to a $6.3 billion buyout
New lists
MapleLeaf Vitamin Buyers The more than 129,000 health-conscious consumers on this list have purchased vitamin, supplement, or weight-loss products via
BEYOND SCHEDULING
Optimization is not just for search engines. The latest buzzword to hit the contact center scene is workforce optimization, which some describe as workforce
Wanamaker’s, the Wish Book, and the Web
One of the rituals of my childhood was the annual Christmastime trip to the Wanamaker’s department store in Center City Philadelphia. My mom, my sister,
The best befriend benefit copy
This column, as veteran (or more accurately, resolute) readers of Multichannel Merchant know in advance, limits comments to copy. Copy isn’t always in
Footwear mailers step up on the list growth
Catalogs that specialize in footwear (as opposed to apparel merchants that include shoes as part of their merchandise mix) account for about 6% of all