Thinking Outside of the “Book”
As integration of multiple channels has become the norm rather than the exception, prospecting for customers has become more challenging. Today
Marketing
Consumer Data Protection: Are Your Partners Putting You at Risk?
Merchants are increasingly aware of the need to invest time, money, and resources in ensuring that customer data are secure. Pressure from federal and state governments, the payment card industry and
Benchmark 2006 on E-commerce
We’ve all heard that it takes money to make money. That could be why respondents to this year’s Benchmark Survey on E-commerce are spending a mean 27%
THE MONEY TREE
Growing a successful multichannel business, no matter what your background or market niche, is a daunting task. For starters, you’ve got to concern yourself
Case Study: Marketsmith Helps Tumi Determine Core Customer
To determine your core customers, make a point of consolidating your consumer information from multiple sources into one database, advised Marketsmith president/CEO Monica Smith during a session at last week
Beyond the basic model
Modeling has come a long way beyond the good old recency/frequency/monetary value (RFM). Thanks in no small part to the rise of cooperative databases,
Market snapshot: Gifts catalogs maintain a collection of buyers
Despite significant consolidation during the past few years the acquisition of Signals and Wireless by the parent company of Art & Artifact, for instance,
The Ones to Watch
Every industry has its rising stars, and the multichannel marketplace is no exception. Given the complexities of operating in more than one channel, the
Gaps across the channels
My recent shopping trip to apparel merchant The Gap reinforced just how far we have to go in terms of fully realizing multichannel customer benefits at
Get with the Loyalty Program
Creating a loyalty program that works is more critical now than ever. Case in point: The number of shoppers who defined themselves as longtime loyal customers