Star Search
Every time I see high-tech gifts and gadgets merchant The Sharper Image’s direct response television commercials for its Ionic Breeze air purifier, I
Marketing
Pitfalls and Potential Ahead for Search Marketing Industry
The search industry still has growth potential, particularly away from the top tier in the local arena and in specific verticals. But to take advantage of those opportunities, search players big and small will have to do something substantive to settle their click fraud and search privacy issues, and will also have to find a way to make search marketing easier for advertisers.
For CafePress, Tags Are It
Imagine for a moment that you want to market 25 million different products online. Now imagine that many of those products are timely items strongly linked to events in the news. Finally, imagine that you have to add almost a million new products a week to your line
Using Logistics to Win in a Multichannel Retail World: Transportation and Logistics Solutions
Determining how a company is going to transport product through the supply chain from the source to the customer is a complex challenge. It is more crucial than in the past, due to global sourcing and the multichannel nature of business. A multichannel merchant not only has to track inbound goods from offshore and domestic vendor, but it also has to handle outbound small-package delivery, often using zone skipping and vendor drop-shipping; replenish stores; cross-dock store receipts and in the warehouse to fill catalog and Web backorders; transport, consolidate, and process returns regardless of the channel where the customer purchased the product; and provide warehouse-to-warehouse transfers, inter-store transfers, and retail sends directly to the customer and receipt of goods at the warehouse closest to the vendor.
How to Get More from Your Contact Center
No one can argue with the need to keep a firm grip on costs, but indiscriminately moving customer traffic to a company’s Website or haphazardly outsourcing contact centers can make them less rather than more effective. The key is to develop a customer service strategy that successfully balances costs, revenue, and quality.
Confessions of a Catalog Diva
As a high-maintenance catalog shopper, I can be a customer service nightmare
Winning a Spot in the Inner Circle
How can a marketer win a coveted spot within a consumer
The Four Myths of E-mail Marketing
Epsilon Interactive CMO Michael Della Penna outlines the four myths on e-mail marketing in a four-part series for MULTICHANNEL MERCHANT. This week, Myth #1: Phishing and e-mail fraud has created an e-mail crisis.
A Dozen Techniques for Building Better Co-op Models
Cooperative database models are becoming an ever-increasing share of catalogers
More Than One Way to Hunt Heads
How do you go about finding great people to hire? Maybe you know some, maybe you can get referrals. But these go only so far.