Making non-catalog lists work
Catalogers have traditionally shied away from nonresponse lists publication subscriber files, donor files, compiled files. If a gardening supply cataloger
Marketing
Making Sense of Postal Logistics
Postal logistics is one of those pieces of jargon that people toss around a lot but can’t necessarily define. Generally speaking, it’s a matter of picking
Seeing signs of Santa
In August consumers who aren’t beginning to stock up on school supplies are buying replacement flip-flops for the ones they lost at the beach and grill
Calling out
Since its inception in 1997, corporate intranet software provider Mindbridge has grown at double-digit rates annually; it will hit about $5 million in
Follow the service leader
Customers should never have to work to get service. They shouldn’t be obligated to know their customer numbers or item numbers before they can enjoy the
Selling to Seniors
About 12.4% of the U.S. population or some 35 million people are now age 65 and older, according to the U.S. Census Bureau. By 2020, that population is
Read all about it: book, music, and video buyers
When you’re talking about direct marketers of books, music, and video, Amazon.com is probably the first merchant that comes to mind. But though Amazon
MERCHANDISING
The world is a merchant’s oyster, according to respondents of Multichannel Merchant’s 2005 Benchmark Report on Merchandising. Sixty-nine percent of respondents
Abacus Indicator Says…
According to the Abacus Indicator from Broomfield, CO-based direct marketing services provider Abacus, American homes should be looking better than ever this year. Home Decor and furnishings took over the number-two spot for the largest consumer product category and year-over-year performance, according to the Abacus Alliance database. Decor and furnishings saw a 7% increase in sales last year and brought in $3.538 billion in total sales. This included 23.3 million transactions, with an average order size of $152.