“No man is an island,” as the saying goes–and for marketing professionals it goes double. Such was the underlying theme of Monday’s Multichannel Marketing Day event, sponsored by MULTICHANNEL MERCHANT, sister publication “Direct,” and marketing services provider Experian.
Many companies have invested large amounts
Global data quality and management is a growing challenge for any company that markets products and services overseas. It
By now you know that optimizing your house file is a proven way to improve profitability. But you may not know exactly how to go about honing the file. Jim Coogan, president of Sante Fe, NM-based Catalog Marketing Economics, offers four suggestions:
As discussed in the last article (Taking Inventory of Database Marketing Capabilities, May 16), the first step in shifting to a more strategic approach to database marketing is to take a careful inventory of your current capabilities compared with current established best practices.
Of the 11 publicly traded business-to-business and computer merchants tracked by Multichannel Merchant, all but one, PC Connection, could boast of a boost
Geneseo, NY-based cheerleading and dance team supplies cataloger Team Cheer has reason to cheer itself: In just eight months, the company’s new sales
Strong spring sales, the absence of a presidential election, and the looming postal hike for early 2006 are encouraging catalogers to increase their fall
Sevierville, TN-based cataloger Smoky Mountain Knife Works three years ago began selling its wares on satellite television programming provider the Dish
E-mail open rates are down, but conversion rates are up: Those are the first-quarter trends reported by New York-based marketing services provider DoubleClick.