Bill Nussey is president/CEO of Atlanta-based Silverpop, a provider of e-mail marketing services. We caught up with him last week at the Annual Catalog Conference in Orlando, FL. Here are selected words of wisdom from our conversation
After zigging upward in January and zagging downward in February, year-over-year catalog volume held all but steady in March, according to Catalog Tracker.
Selecting a suitable location and property for your distribution center or headquarters isn’t simply a matter of driving around a few neighborhoods and
In the previous column, we discussed best practices for finding and hiring the right employees, focusing on job applications and the interviewing process.
The world is getting smaller, thanks largely to the Internet. But for marketers that want to mail catalogs overseas, finding mailing lists remains daunting.
No dramatic changes are afoot in the footwear market when it comes to the number of names available for rental or exchange. New York-based media brokerage
As a multichannel merchant, you have to deal with fraud on many levels, from orders placed with stolen credit cards to employee pilferage in the warehouse.
If every item you sell and every list you use produces results that are break-even or better, then you don
During the past 12 years I moved four times in Southern California, from Mission Viejo to Lake Forest to Long Beach to Laguna Niguel. My career also has taken me to new locales, from Santa Ana to Dana Point to Laguna Niguel and finally to Rancho Santa Margarita. Like millions of other Americans, I don
“I like to ask my clients what they have tried in the past to try to reach a specific list segment,” says Bill Singleton, president of Algonquin, IL-based database-marketing consultancy … Continue Reading →