TANK AND KEARNEY JOIN E*FILL AMERICA
Mission Viejo, California
Marketing
NETSUITE DOMINATES SALES MANAGEMENT CATEGORY IN NEW FORRESTER REPORT
NetSuite Ranked as Leading SFA Solution for Sales Management, Forecasting, Dashboards,
Opportunity Management, Activity Management, Customer/Partner Portals, and More
Tops salesforce.com in More than 30 Functional Areas
NETSUITE ANNOUNCES NEW ADVANCED ERP MODULES
Advanced Financials Manages Midsize Businesses’ Accounting Complexities
Revenue Recognition Provides Flexibility, GAAP Compliance
Reactivation, Reactivation, Reactivation
You sold to the customer once, twice, maybe even more. You thought you had a relationship. Then, several mailings later, you realized you lost him. He moved on without so much as a good-bye. In moments like this, when you are alone, analyzing your house file, you wonder aloud, How did something so right go so wrong?
Financial Reports: PC Mall, Cabela’s
Annual income falls 66% at computer reseller PC Mall but rises 27% at outdoor sporting gear merchant Cabela’s
Live from eTail 2005: REI’s Channel Integration Tips
One size don’t not fit all when it comes to channel integration, said Joan Broughton, vice president of multichannel programs for outdoor products marketer Recreational Equipment Inc. (REI).
Shining Some Light on California’s “Shine the Light” Law
On Jan. 1, California’s “Shine the Light” law, known formally as California Civil Code 1798.83 (SB 27), went into effect. Essentially the statute encourages direct marketing companies to offer a transparent way for customers to opt out. Most catalog and Internet retailers already have privacy policies that offer just that. Direct Marketing Association members who are in compliance with its membership rules are, in fact, already in compliance with the statute.
If you wish to err on the side of caution in doing business with California residents, Todd Miller, a consultant with San Rafael, CA-based list and marketing services provider Lenser, offers the following suggestions:
Measuring Incremental Vs. Overall Response
When measuring the effectiveness of a promotion, the focus should always be on the incremental order activity that is generated by the promotion, according to Jim Wheaton, a principle with Chapel Hill, NC-based database solutions firm Wheaton Group. The overall order activity during the promotion
Live from Catalog on the Road: Time to Make a Deal?
If you’re looking to sell your multichannel marketing business, you may be in luck. According to Michael Petsky, CEO of New York-based investment bank Petsky-Prunier, dozens of private equity groups are actively seeking to acquire multichannel merchants. “Strategic buyers are becoming more aggressive,” he said.
Sneak Peak: The Year in E-mail Marketing
2004 presented e-mail marketers with many new challenges while confirming the value and significance of the email channel. What happened with e-mail medium in 2004? Were response rates up or down? How did consumer perceptions of email change or evolve? How have technology solutions and federal legislation impacted the volume of spam?