Sharper Image Adds Another Channel—a TV Channel
The Web, 149 stores, and 85 million catalogs annually aren
Marketing
Postal Rate Hike May Be Lower Than Expected
For months mailers and pundits have whispered that a double-digit postal rate increase was all but inevitable in 2006. But new rumors put the increase at something like 6% for next year, followed by a 4%-5% hike in 2007.
Retailers’ 2005 Focus: Supply Chain Efficiency, Says Study
How to get closer to the customer? Increase supply chain efficiency, say retailers — and that’s what many will focus on this year, according to a new study. “Retail Horizons: Benchmarks for 2004, Forecasts for 2005,” reveals that the majority of retailers cite supply chain optimization as a priority initiative for getting closer to the customer. This third annual study by the NRF Foundation, the research and education arm of the National Retail Federation, and BearingPoint Inc., a business consulting, systems integration and managed services firm based in McLean, VA, surveyed more than 300 retailers from a wide assortment of department, specialty, apparel, grocery, and home center stores.
TALES FROM THE FRONT
Neiman Marcus zaps zeppelin rumors Alert the media: Actor John Travolta did not order a Zeppelin NT from the Neiman Marcus holiday catalog. In early December
Sales surge in the third quarter
The third quarter of 2004 was strong for most of the publicly traded consumer merchants tracked by CATALOG AGE. All but two of the 15 companies, or 87%,
BENCHMARK 2005 MARKETING
Thomas Jefferson declared that information is the currency of democracy. More recently, U.S. general Gordon Sullivan said, Information is the currency
The Five Keys to Successful Integrated Marketing
If you take a deeper look at
Seasonal Planning: How to Prepare for Your Next Major Mailing
“Chance favors the prepared mind,” said scientist Louis Pasteur. And while chance does play a part in the success of any marketing venture, you can nudge the odds in your … Continue Reading →
NETSUITE KICKS OFF NEW YEAR WITH 50% DISCOUNT FOR SALESFORCE.COM DESERTERS
SAN MATEO, CA – January 20, 2005 – NetSuite, Inc., started 2005 with a package of discounts and data migration offerings for companies considering or using salesforce.com’s stand-alone sales force automation (SFA) applications. For prospects considering …
Prospecting Tactic: Think Big (Big Lists, That Is)
The latest Mokrynski Catalog Industry Update indicates that well over 80% of mailers had met or exceeded their holiday 2004 numbers, says Steve Tamke, senior vice president for Hackensack, NJ-based list services firm MokrynskiDirect. Indeed, with the exception of a brief soft period during September, 2004 produced encouraging results.
That said, during the past several years most mailers had reduced their prospecting efforts, instead increasing contacts to house file names. As a result, fewer