2004 presented e-mail marketers with many new challenges while confirming the value and significance of the email channel. What happened with e-mail medium in 2004? Were response rates up or down? How did consumer perceptions of email change or evolve? How have technology solutions and federal legislation impacted the volume of spam?
The Web, 149 stores, and 85 million catalogs annually aren
For months mailers and pundits have whispered that a double-digit postal rate increase was all but inevitable in 2006. But new rumors put the increase at something like 6% for next year, followed by a 4%-5% hike in 2007.
How to get closer to the customer? Increase supply chain efficiency, say retailers — and that’s what many will focus on this year, according to a new study. “Retail Horizons: Benchmarks for 2004, Forecasts for 2005,” reveals that the majority of retailers cite supply chain optimization as a priority initiative for getting closer to the customer. This third annual study by the NRF Foundation, the research and education arm of the National Retail Federation, and BearingPoint Inc., a business consulting, systems integration and managed services firm based in McLean, VA, surveyed more than 300 retailers from a wide assortment of department, specialty, apparel, grocery, and home center stores.
Neiman Marcus zaps zeppelin rumors Alert the media: Actor John Travolta did not order a Zeppelin NT from the Neiman Marcus holiday catalog. In early December
The third quarter of 2004 was strong for most of the publicly traded consumer merchants tracked by CATALOG AGE. All but two of the 15 companies, or 87%,
Thomas Jefferson declared that information is the currency of democracy. More recently, U.S. general Gordon Sullivan said, Information is the currency
If you take a deeper look at
“Chance favors the prepared mind,” said scientist Louis Pasteur. And while chance does play a part in the success of any marketing venture, you can nudge the odds in your … Continue Reading →
SAN MATEO, CA – January 20, 2005 – NetSuite, Inc., started 2005 with a package of discounts and data migration offerings for companies considering or using salesforce.com’s stand-alone sales force automation (SFA) applications. For prospects considering …