Seven steps to grow your house file
When sales dip and protecting profits becomes critical, many catalogers respond by cutting back on mailings, as has been the case during the past few
Marketing
Postal reform: the saga continues
Postal reform will not go down in the history books as one of the accomplishments of the 108th Congress. But mailers and marketers are hopeful that the
Popular Club Plan Lays Off 75
According to the New Jersey Department of Labor, Garfield, NJ-based merchandise marketer Popular Club Plan is laying off about 75 employees.
The Case for Private Promotional Databases
Business-to-business marketers have used private promotional databases to improve response and better target their mailings since the early 1980s. Now, says Linda Huntoon, executive vice president, of Greenwich, CT-based list services firm Direct Media, consumer merchants are starting to take advantage of them as well.
The ABCs of RFM
Recency, frequency, and monetary (RFM) database segmentation has been proven to work. Yet many smaller companies
So Many Data, So Little Time
Most multichannel merchants typically have no shortage of good data, says Scott Cone, vice president of Professional Services at Lanham, MD-based Merkle Direct Marketing. But they often fall short when trying to identify and effectively use the information.
Penzeys Cooks Up Magazine
The Penzeys Spices catalog has garnered a cult following, in large part because of the half-dozen or so recipes included in each issue. Now the Milwaukee-based
The Big Picture
The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul
Revving Up for the Holidays
The run-up to the holiday season began in earnest for mailers in September. Catalog Tracker, a service of Greenwich, CT-based list firm Direct Media,