Rejuvenation Offers Build-to-Order Web Tool
To give customers a chance to see its lighting fixtures in any of the 130 styles and options offered, Rejuvenation in September installed a build-to-order
Marketing
Postal Reform: There’s More Work to Do
The good news in the fight for postal reform is that there has been more legislative progress during the current session of Congress than there has been
Port Delays Unlikely to Affect Catalogers
Although congestion at the West Coast seaports combined with a shortage of dockworkers means long lines at the ports, it’s not likely to lead to merchandise shortages for catalogers.
Live from DMA Annual: Creative Integration
New Orleans–Keeping creative consistent across channels has long been a cornerstone of multichannel branding.
Live from Shop.org: Creating Multichannel, Not Multiple Channel, Retailers
Anaheim, CA–According to Monica Luechtefeld, executive vice president of Office Depot, catalogers and retailers both need to be multichannel, not multiple channel.
Redcats USA Opens Second Indiana Warehouse
Redcats USA (formerly Brylane) on Sept. 22 opened a 740,000-sq.-ft., $19 million distribution center in Plainfield, IN, to fulfill orders from its home and gift catalogs and Websites.
Schwan’s Goes Gourmet
Schwan’s may be known best for its home delivery of frozen foods in its distinctive yellow trucks, but the company is venturing into fancier repasts.
Ross-Simons Founder Dies
Sidney T. Ross, the founder of $188.0 million Cranston, RI-based jewelry, gifts and tabletop marketer Ross-Simons, passed away on Sept. 21 at the age of 88.
Potter to Mailers: Promote Your Industry
In his keynote address to attendees of the National Postal Forum in Washington on Sept. 20, Postmaster General Jack Potter said the best thing mailers can do to help keep postal rates in check is to keep mail volumes up by promoting the use of print mail to the masses.
Posh Tots Product Line Grows Up
Upscale children