Peterman Really Does Ride Again
Lexington, KY–By now, John Peterman’s rise and fall in the catalog industry has been well documented. The entrepreneur started his offbeat catalog of
Marketing
Postal Governors Send Rate Case Back to PRC, Now What?
Washington–Having rejected the Postal Rate Commission’s (PRC) first decision on the rate case that led to the Jan. 7 postal rate hike, the U.S. Postal
Macy’s by Mail Goes Dot-com
As part of a strategic integration, the two-year-old Macy’s by Mail catalog is changing its name to Macys.com. The catalog and Web units of the mutichannel
Working Gear
Material handling problems got you down? This Web site could give you a lift. Salt Lake City-based ESKAY Corporation developed its www.mhinfo.com portal
Macy’s by Mail Goes Dot-com
As part of a strategic integration, the two-year-old Macy’s by Mail catalog is changing its name to Macys.com. The catalog and Web units of the mutichannel
Short Takes
Chastened dot-commers may still find pot of gold at rainbow’s end; the scoop on who’s into CRM.
MULTIPLE CHANNELS ONE SYSTEM
Here’s how to pinpoint the software and systems that will help you coordinate customers, orders, and inventory across all sales channelsIn the good old
Allen Allen Catalog Takes a Break
Don’t expect to see a copy of women’s apparel catalog Allen Allen in your mailbox until late this summer. The $16 million Hawthorne, CA-based manufacturer/marketer
Allocating the Sale
Determining which channel drove the sale is key to continued multichannel successLike true love, multichannel marketing is a wonderful thing. Multiple
Potpourri Lets the Dogs In
Medfield, MA–Just one year after being acquired by now-defunct online marketer Petopia, upscale pet gifts cataloger In the Company of Dogs was acquired