Cracking the Gift Buyer Code
No matter the occasion, science has taught us that we feel a greater sense of happiness when we give gifts to others. But finding the right gift can be difficult and stressful.
Marketing
Cyber Weekend Brings Significant Pageviews for Retailers
There are notable increases in pageviews, unique visitors and impressions from Black Friday thought Cyber Monday. See what these were and how it helped retailers.
5 Things the Holidays Can Teach You about Personalization
Initial reports indicating in-store sales were down this Black Friday, while accurate, don’t paint a full picture of the retail climate this holiday season.
Tis’ the Season of ‘Graming
Instagram is the place on mobile where marketers go to tell inspiring visual stories that drive business results especially during the holidays. See some of the key findings and how it is helping marketers this season.
Lessons from the Amazon Breach: How to stop fake reviews
As an online retailer, establishing trust among your audience is a key element in your sales strategy and relationships.
Email Plays Major Role in Cyber Weekend 2015
With Black Friday, the holiday weekend and Cyber Monday behind us, Jim Davidson, Head of Research for Bronto Software shared his thoughts about what he saw as it related to email marketing throughout the holiday weekend.
Reflektion’s Kurt Heinemann on Cyber Weekend Mobile and Email Trends
Reflektion’s Kurt Heinemann talks about Cyber Weekend 2015 trends, including email abuse and mobile commerce’s new role.
The State of Social Shopping
Social media platforms are rolling out new advertising and native shopping features as they vie for retail dollars. See which social media platforms are rolling out the latest features.
3 Ways Local Retailers Can Engage Last Minute Shoppers
What does the holiday shopping season really look like? You might conjure images of densely packed stores and ransacked aisles; a pair of fathers grappling for the last must-have toy in stock; a mall Santa capping off a meandering line of parents and their children—many of whom are cycling through the full spectrum of emotional states. These images betray reality.
How To Mount the Most Successful Holiday Campaigns on Social Media Platforms
eMarketer estimates that US holiday retail sales in November and December 2015 will increase 5.7% year-over-year to $885.7 billion, with e-commerce accounting for 9.0%. Mobile will contribute to this growth … Continue Reading →