Shoe Carnival is scaling its local search marketing in an effort to drive incremental in-store traffic and sales as well as improve the overall customer experience. See what plans the retailer has in place and how it will benefit the business.
Amazon’s dominance in the ecommerce market continues to grow rapidly over competitors, top search engines, and online retailers. See whether Amazon is the search engine for online shopping.
Office Depot Inc. announces major redesign of mobile app with a focus on personalization and convenience for the customer. See what the retailer is doing to enhance the experience.
SLI Systems announced enhancements to its SLI Rich Auto Complete solution. See what this means for retailers.
Ecommerce transactions can no longer exist in isolation from other stages in the complete customer journey. Online shoppers now expect to shift effortlessly between commerce, social, marketing, and customer support experiences.
Holiday marketing campaigns appear to start earlier every year, both in-store and online, and it seems that the larger omnichannel retailers are leading the way this year.
To better understand brand loyalty, Bizrate Insights asked about 13,000 ecommerce shoppers “What is the primary reason you chose to buy from this retailer? Unsurprisingly, the top motivator was lowest price, but here’s what else shoppers said made them loyal to a brand.
A major element for retailers to consider for their gifting strategy is that the purchase path, friction points and mindset are different when customers are buying gifts for others versus buying for themselves.
For the second time in less than a week, Facebook went down. People immediately went to the next best social media platform – Twitter. Retailers contributed to the #FacebookDown Twitter fun with their own funny meme or found a way to market to customers.
Is your business in need of a new search marketing strategy to take your holiday shopping sales to the next level? Here are five search marketing tips you can use for the holidays.