9 Tips to Increase Your Online Conversions and Sales
Increasing your online conversions and sales is not an easy task. But we feel the following nine tips put together by the Multichannel Merchant editorial team will help get you on the right track.
Marketing
Consumers in India Becoming Mobile Savvy
More and more shoppers in India are going to their mobile devices to shop and one online marketplace in particular is making an effort to respond to the increase in mobile usage. See which marketplace is answering the mobile call.
Why “Clickbait” Email Subject Lines Don’t Work
A new study finds out why “clickbait” email subject lines are not successful for marketers. See which subject lines are being used and why they are or aren’t effective.
Email Marketing: Three Tips for Better Engagement
While it may seem daunting for retailers to keep up with the ever-changing marketing channels, there is one that proves ROI and captures consumer attention: email. See how retailers are leveraging their email marketing channels.
Turning Site Search into a Personal Shopper
Retailers need to rethink the search box on their website. Several major brands are seeing big results after converting the site search box on their site and turning it into a powerful merchandising tool. See which brands are experiencing great results from the site search box.
Spring Cleaning Can Bring New Life to your Email Marketing
During the flurry of holiday promotions, your email marketing lists can hide a lot of clutter and “dirty data,” that can result in some serious consequences.
Mobile and Social as Key Ecommerce Drivers?
Due to the shift in customers’ online shopping behaviors, successful retailers are employing certain tactics to meet – and make the most of – the shift in consumers’ needs. See what the trends are this year.
NetSuite to Acquire Bronto Software for $200 Million
NetSuite announced it has entered into an agreement to acquire Bronto Software Inc., for $200 million. See what this will mean for both companies.
The Next Phase of Social Media Marketing: Consumer Loyalty
It’s been years of listening, creating content, engaging with customers and fixing problems– all through social media. See why social media marketing is important for your business.
Best Practices in Direct Response Video Ads: Hidden in Plain Sight
A well-executed, targeted video ad campaign can open up new opportunities for a brand in consumer engagement and deep messaging, beyond what had been possible in traditional display.