The Alliance for Main Street Fairness launched a television advertising campaign against Alibaba this week to educate lawmakers on what it calls an imminent threat to U.S. retailers. But are AMSF’s claim against Alibaba true?
Mobile commerce has arrived, and proved to be a game-changer this Cyber Weekend. Here’s a look at what drove shoppers to their smart phone, and a look at some retailers’ mobile commerce success stories.
Targeting consumers with the right message just as a new life stage begins is incredibly valuable. Here’s how you can construct accurate life stage segments with two essential requirements.
A look at my Yahoo inbox shows Cyber Sunday is the new Cyber Monday. Or that Cyber Monday is now a two-day event.
In order to bring someone back time and time again, marketers must craft meaningful and relevant experiences for the individual. So how can brands go about building loyalty for their businesses in 2015?
You spent a lot of time getting your inventory plan and promotional plan ready for Cyber Weekend… but are you ready for the mobile shopper? In this video, ChannelAdvisor founder and CEO Scot Wingo talks about the spike he’s expecting in mobile usage this cyber weekend.
With the holidays around the corner the stakes for retailers have never been higher. See how to use these top 10 email marketing campaign tips to the holiday season.
Belk is gearing up for the holiday season with its Santa Baby Sweepstakes. See what this means for the southern lifestyle retailer this holiday season.
Who are the winners, and who needs the most help? Herschell Gordon Lewis sticks his head in the lion’s mouth and give us his best and worst catalog copy of 2014. Did your company make the list?
With the official start to the holiday shopping season just days away, shoppers are ready to tackle the short holiday season. This infographic depicts the latest trends this holiday season and how much shoppers are expected to spend.