When it comes to the ever-developing affiliate marketing channel, there is no single solution for all brands. Here’s why finding the right fit and balance based on individual needs can be a challenge.
During a keynote panel discussion at the eTail East 2014, attendees were introduced to the acronym “STS” better known as “Straight to Smartphone.” Panelists recognized that mobile is fundamentally different than ecommerce. And while so many shoppers are gravitating to their smartphones, conversions are lower than other channels.
Discover unique seller opportunities on lesser-known, rapidly growing marketplaces. Marketplace experts from Sears, Newegg and Rakuten share their insights.
As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results.
B2B ecommerce has grown at a faster sales pace than B2C, according to Epsilon’s 2014 Multichannel Trend Report.
Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.
It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon is surprisingly simple. With these four simple strategies, retailers can beat Amazon and keep customers returning to their stores.
Despite the selling advantages and business opportunities associated with going direct, many manufacturers are still reluctant to jump in for fear of alienating their traditional channel partners. Contrary to the lingering myths, however, DTC does not harm channel partnerships—in many cases it strengthens them.
Tmall Global recently surveyed more than 5,600 cross-border shoppers from China to better understand their characteristics and preferences. This infographic shows some of Tmall Global’s key findings.
With a steady 10-year barrage of new social media platforms offering another, and another, and another way to engage with consumers, we’re shrugging our shoulders and throwing geofencing on top of an ever-growing pile of channels. How great brands are breaking the cycle.