Merchants today are all in some way using social media to leverage their brand and products, whether it’s through Facebook, Pinterest or Instagram, social media is becoming an emerging channel. Here are five tips to turn followers into buyers.
With 1.5% of ecommerce web traffic being driven from social media, for most merchants today, social media is still an emerging channel. See why leveraging social media can be beneficial to your brand.
With 7 billion videos watched on Facebook and YouTube each year, the message is clear that customers want video. See why video is an important marketing strategy and how to make it beneficial for your business.
Small to medium sized businesses (SMEs) fighting for attention on the internet first must be seen in order to be heard; and good quality imagery can tell a brands story with one glance. Here are some tips on how you become more visual with your brand.
There are several ways to sell cross-border. In this infographic by PayPal, several of its merchants provided their own professional tips that will make the process of selling cross-border an easy one.
Demandware Inc., announced that it has partnered with Pinterest to enable commerce functionality within the popular visual bookmarking tool. See which retailers are the first to have the Pinterest buy button.
This past weekend a friend told me shoe brand TOMS was asking people to grab a camera, take a picture of their bare feet and post it to Instagram using the hashtag #withoutshoes.
Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media. See what they did and how it worked for their catalog and social channels.
While it may seem daunting for retailers to keep up with the ever-changing marketing channels, there is one that proves ROI and captures consumer attention: email. See how retailers are leveraging their email marketing channels.
Just before the holiday season, I came across a brand on Instagram called Bow & Drape. I had never heard of the brand, nor did I know what they made.