Are Your Global Ecommerce Sales Growing?
If you’re a retailer or a B2B merchant, and you’re selling across borders, then we want you to share your knowledge at Growing Global 2015. Here’s how you can become a part of our speaker faculty.
Social
Victoria’s Secret Dominates on Social Media
Several U.S. retail brands have generated a lot of buzz on social media. Victoria’s Secret took the top spot on social media. See what other retail brands also generated buzz on social.
Become the Valentine’s Brand of Choice
With Valentine’s Day right around the corner, retailers are forming strategies to make consumers fall in love with their brand this February 14th and the weeks leading up to the big day. See how you can become your consumer’s brand of choice.
Target-Lilly Pulitzer Collaboration Hit with Social Media Backlash
Target’s collaboration with Lily Pulitzer collaboration took a hit this week on social media from its fans and followers. See what people had to say.
How to Use Paid Social Media to Increase Holiday Sales
The holiday shopping season is upon us and many retailers hoping to reach shoppers online will put paid social media at the center of their marketing efforts this season. Here’s how you can create the right message at the right time and yield the right increase in sales.
How to Connect With Nordic Customers
The Nordic countries – Sweden, Norway, Denmark, Iceland and Finland – are an attractive group of markets for international ecommerce businesses for a number of reasons. With more than 15 million consumers online in the Nordic region, we discuss the factors you should be aware of when entering the ecommerce market in the Nordics.
6 Critical Digital and Social Media Trends Driving Holiday Sales
Here are six ways to examine the needs and behaviors of your target audiences and consider incorporating these tactics into your holiday strategy to help convert more followers into customers.
Cross-Channel Marketing Success: 5 Steps to Successful Social Listening
If you want to be a successful marketer, you need to adopt an effective social listening strategy that allows you to communicate with your customers on their preferred channels, in ways that are timely and driven by both interest and convenience.
Five Ways Brands Can Win at Social this Holiday Season
Folke Lemaitre, founder and CEO of Engagor, a real-time customer engagement, social media, monitoring analytics platform, shared with Multichannel Merchant five ways brands can win at social this holiday season.
Avoiding Coal: 7 Ways to Lower Email Blocking Risks
A burnt turkey. A lump of coal. An ISP block. All of these can ruin your holidays faster than a nor’easter drops snow. Here are seven things you can do to minimize deliverability risks during the holidays, and keep consumers from blocking your emails.