Customers who discover a Tweet from their favorite artist, expert, brand, or friend with an Amazon.com product link, can simply add “#AmazonWishList” to the reply on Twitter and the product is added to their Amazon Wish List.
Twitter announced Monday that it is testing a Buy button, which allows tweeters to buy merchandise from retailers via Twitter, without leaving the social media platform.
Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.
Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure social success by the number of followers and fans.
Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.
The evolution of social media as a sales channel has become the norm, and retailers need to stay in front of their customers by continuously engaging at their level. Here’s how your social media efforts can build brand awareness, facilitate a sense of community and engage shoppers, and result in higher retention and increased sales.
UPS has explored varying global consumer preferences before the purchase, during checkout and delivery and post purchase.
Neiman Marcus recently saw its Pinterest account increase by more than 3,000 followers and web engagement increase by 32% after it launched an exclusive product interest campaign.
More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.
Because we’ve all sat around telling ourselves we need to shop and tweet at the same time… If you are selling via Amazon, would you expect to make sales via #AmazonCart?