The Biggest Social Media Wins and Fails of 2012
As the worldwide social media audience grows, the impact of wins and fails is amplified. Here’s a look at some of the companies who won and failed in social media in 2012.
Social
Executive Summary: Catalogs find a new role as ecommerce traffic drivers
Catalogs are no longer just direct-selling tools: They drive web and store traffic, are a channel between technologies and, perhaps most important, communicate and build brand
Valentine’s Day Marketing Pays Off for PostcardMania
Using the excitement of special occasions, businesses from any industry can achieve boosts in revenue throughout the year, and help your business grow long-term with each boost you generate. Here’s how PostcardMania generated $120,000+ off a Valentine’s Day mailing to 500 people in 2012.
Exciting Retail Possibilities with Facebook Graph Search
In the coming months, Facebook plans to make Graph Search more widely available. So what are the implications for retailers? It means that retail customers will soon have a powerful tool to discover the products and stores online or near them that are liked by their friends and friends-of-friends. Here are three specific things retailers can do right now, which are in accordance with best search marketing and social media practices.
Don’t Forget the Personal Touch with B2B Networking
When it comes to networking, social media sites like Facebook, Twitter and LinkedIn are great, but in most cases, a handwritten follow-up note should also be part of your B2B marketing repertoire.
Is Social Media a Corporate Reputation Blind Spot?
When it analyzed its Digital Readiness Survey in December, Zeno Group found stark differences between B2C and B2B companies, as well as large and small firms, in both CEO attitudes toward social media and in the company’s ability to respond to an online challenge. This infographic breaks down what Zeno found.
The CEO’s Social Media Strategy: Ignore It
When it comes to social media strategies, a new survey has found that smaller companies and B2Bs are less likely to engage with their customers through social media. In this infographic from Zeno Group, you will see how some CEO
Social Media Major Focus with Holiday Shoppers
A new report in the social media activity in the ecommerce world found that when it comes to online shopping social media still play a major role. In this infographic by Social Annex found that 66% of Black Friday and Cyber Monday shoppers did so as a result of social media and of 86% of social users make and/or receive holiday gift recommendations on their perspective social networks.
Who is Getting Social in Retail?
Even though most retailers have a heavy social presence on sites such as Facebook, Twitter, and Pinterest, it