The 6 Fail-Proof Ways to Social-Proof Your Website
For ages, people have asked peers they trust for recommendations on products and services. Today, whether it
Social
4 Tips to Better Understand Pinterest’s Potential
These four tips and strategies mentioned hopefully have given you a better understanding of what Pinterest really has to offer, from a marketing strategist and avid Pinterester
Social Testimonials for the Top 20 Retailers Attending Shop.org
ReadyPulse measures audience behavior within brand social pages. The firm chose 20 retailers attending the Shop.org Summit in Denver Sept. 10 to Sept. 12 based on the size of the ecosystem (number of Facebook page fans), the engagement rate (how many fans interact with either the brand or with each other), how much content is posted by the fans (user generated content) and finally the number of social testimonials (positive brand expressions in all mediums such as photo, video, and text). Here’s the infographic with the results.
The State of Online Marketplaces 2012
While the number of marketplaces has grown over the past year, online retailers face challenges offering the same level of product detail, transparency and logistical support from marketplace sales that their shoppers have come to expect. The Merchantry Report details the results of an online marketplace mystery shopping study commissioned by Merchantry and conducted by eCommerce consultancy the e-tailing group in August 2012.
Nike Gives Andrés Iniesta Control with New CTR360 Maestri III Cleat
@NikeFootball, no not that kind of football, unveiled it’s latest soccer cleat through a really cool video on Twitter today. What better way to engage your soccer fans than with a cleaver video of professional FC Barcelona midfielder
Andr
Fly with the Hawks with REI
The people over at REI sure now how to create great customer engagement. Knowing that the REI customer is generally a lover of the outdoors, it make perfect sense to post this video on Twitter of a new sport called parahawking.
Wal-Mart Shows Us How to Grill
What better way to spend the summer than outside grilling up some juicy steaks? To coincide with a recent television marketing campaign promoting it’s steaks, Wal-Mart took to Twitter today to show the world exactly how to create the perfect grill marks.
DSW Builds Shoe-lover Community with Social Media
During her session at eTail Boston on Tuesday, DSW senior vice president Kelly Cook gave examples of why the shoe-seller’s Facebook page is a very active hangout for almost 700,000 fans. She also explained why building a community of loyal followers has lead to future earnings for DSW.
Rue La La: Call Me, Maybe
Rue La La took to Twitter this morning to spread the word about its Instagram site by using the lyrics to the No. 1 song in America right now, “Call Me Maybe” by Carly Rae Jepson. This will definitely grab shoppers’ attention.