Social and Mobile Channels Will Evolve in 2012
To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers
Social
3 Ways to Improve Social Commerce Campaigns
Retailers that want to move the needle on the social commerce metrics that matter most, including conversion rates and AOV, should follow these three rules.
2011 in Review: Merchants Get Facebook Savvy
The lessons preached in 2010 about using Facebook as a tool to listen and learn about customers came to fruition in 2011. In a way, merchants learned to use social media to bridge the multichannel gap.
How Macy’s Made its Facebook Followers Believe
Many retailers pushed gift cards on Facebook this holiday season, but Macy
Location-based Marketing Year in Review
2011 was the most exciting year yet for location-based marketing – full of growth, consolidation, new-product releases and an ever-increasing number of users. As December comes to a close, Silverpop thought they
Free Shipping Day Offers Flood Facebook and Twitter
Almost 2,600 merchants are offering Free Shipping Day promotions today. Here’s a quick sampling of how merchants are spreading their Free Shipping Day messages on Facebook and Twitter.
Social Media Makes The Sale
Social media interactions are driving holiday gift purchase, according to research by marketing agency Mr. Youth.
Walmart’s Facebook Page Caters to Broad Fan Base
Building online followers and driving online engagement is a valid goal for any retailer with a strong brand
Case Study: Social Referral Program Helps J. Hilburn
In September of 2011, J. Hilburn launched its social referral program which $50 to the referrer and $50 to the referred friend. Here’s what happened within the first 45 days of the program.
5 Tips On How Your Business Can Leverage Social Media For Cyber Monday
As consumers log on ready to spend, make sure your deal is top of mind with these strategies