From a heavy direct-to-customer reliance on catalogs, to the second-coming of ecommerce, to multichannel, to the “Year of Mobile Commerce,” to our current state of omnichannel, so much has changed in my 10 years with Multichannel Merchant.
With the year about to come to an end, here’s a look at the Top 10 stories that shaped direct-to-customer retail in 2015.
2015 has come and (nearly) gone, and for the retail industry, it has been a year of big change. From a variety of new payments options and requirements to new ways to sell online, there are a number of trends propelling the industry forward. Here are Dax Dasilva’s predictions for which retail trends will bubble to the top in 2016, and how winning retailers will react.
Ultimately, seasonal employees can either be an advocate or detractor for the company. To ensure the former, companies must understand that offboarding means more than just the logistics of returning keys, badges and computers.
With the holidays upon us, the clock is ticking through another deal-packed season of online commerce. Here are five last minute holiday marketing tips you can still launch on your site to amp up your online sales this holiday season.
A little Star Wars’d out lately? With “Star Wars: Episode VII” (AKA “Star Wars: The Force Awakens”) having its much hyped and anticipated opening today, everybody is trying to get in on the action. And this also means Multichannel Merchant’s inbox has been flooded this week with all sorts of Star Wars stats and pitches.
According to a press release Amazon issued Dec. 14, Amazon.in became the most visited ecommerce site in India in October 2015, which includes the busy Diwali shopping season. Is Amazon really number-one in India, or is Jeff Bezos and company not giving investors and merchants a full picture of the Indian ecommerce landscape?
Consumer adoption of buy buttons will likely increase as brands test social commerce for the holiday season. Let’s review how buy buttons compare across Facebook, Instagram, Google, Twitter, and Pinterest.
ThreatMetrix outlines four main themes to emerge next year: businesses shifting to digital, cybersecurity moving to the c-suite, the threat of cyberattacks becoming increasingly global and heightened fraud strategies putting digital identity intelligence front and center.
Why wait until December 26? Throw the doors open on Christmas for returns and sales appears to be the message to retailers, particularly from millennials.