LIQUIDATION: Out with the overstocks
B-to-b mailers have differing strategies for unloading unsold productsBusiness-to-business catalog products, unlike many consumer catalog products, are
News
ACQUISITIONS: GE takes control of Genesis
Bankruptcy court also approves sale of Carol WrightOn Dec. 17, a Newark, NJ, bankruptcy court gave the sale of Genesis Direct to GEInvestment the green
Colorful word images that still SELL
I’m rich with wristwatches. I have a Patek-Philippe, a Rolex, a Breitling, a Baum & Mercier, a Universal, even a Casio. The one watch I no longer have
MORE THAN eye CANDY
There’s a time and place for everything. And when it comes to developing a Website, it’s easy to get carried away with all the technological bells and
Euro anticlimax
Much ado about nothing: That sums up catalogers’ view of the Jan. 1, 1999, debut of the euro. While Austria, Belgium, Finland, France, Germany, Ireland,
The Genesis curse?
Beleaguered multititle cataloger Genesis Direct (sometimes known as Proteam.com) may have been rescued from bankruptcy when GE Capital agreed in December
`How can I improve my Website’s navigation?’
When you go to any supermarket in America, you know the drill: Shopping carts are stowed in queues outside the store or immediately inside as you enter;
The Santa Claus affair
Just call her Kristine Kringle. When apparel cataloger Lands’ End used two “mystery Santas” as cover models for December catalogs, and launched a Web
The NEW EUROPEAN MARKET: The time is right to consider expanding into Europe
When we helped launch Lands’ End in the United Kingdom in 1991, the European catalog market bore little resemblance to the market of today. Back then,
INTERNATIONAL: Going worldwide via the Web
The overseas Internet markets to watchThe World Wide Web is rapidly living up to its name. Of the 158.5 million people now online worldwide, more than