GETTING PERSONAL: …with Jim Zimmerman
Q. What was your first job out of college?A. I was a personnel administrator for a life insurance company. I’m a licensed therapist, and I couldn’t find
News
WEB MARKETING: In search of search engines
How to ensure effective placement on Internet search enginesNow that you’ve built your Website, will they come? They might, if your site receives prominent
In this issue the cybercritic looks at beauty products websites
www.blissworld.comReviewed Dec. 9, 4:15 p.m., Netscape browserI usually despise splash pages that announce where you are and delay your entry into a Website,
INTERNATIONAL: EU moves ahead on e-commerce law
On Dec. 7, the 15 nations of the European Union (EU) agreed on an e-commerce law that would create a single set of Internet transaction guidelines. Now
THE NEW GLOBAL MERCHANT
Now that you can reach buyers worldwide, make it easy for them to buy from youFor all the hype about the age of Internet commerce – the breathtaking stock
Dot.commed out
I thought your December editorial (“In `dot-com’ overload”) was right on! It baffles me how the dot.coms get the evaluations and cash that they do – and
Support Plus foots a spin-off
`Get ’em while they’re young” is the marketing philosophy that has driven countless companies over the years. It’s also the strategy behind the footwear
Are catalogs missing out on Scandinavia?
Scandinavia may offer catalogers one of the most promising markets in Europe. The region’s 24 million consumers make up the most affluent European population,
INTERNATIONAL: Canada resurges
New potential as economy improvesAs the markets in Japan, Eastern Europe, and South America contract due to unstable currencies and recession, the time
`What’s your excuse?’
Some 10% of b-to-b catalogers still don’t sell products from their Websites. Here, a few try to explain whyJim Doherty says it’s because he’s not sure